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As editor of pioneering fashion magazine Vogue China, Ms Angelica Cheung has been described as the most powerful woman in fashion in China right now.迷你倉最平The magazine, which was launched in 2005, has a readership of over a million women and brand advertisers clamouring for space in the style tome, which has resulted in it coming out with 16 issues a year instead of the usual 12.But the frank, fast-talking, married mother of one brushes off the lofty accolade."They can call me whatever they want to call me," says the 47-year-old. "In fashion, yes, we're doing a lot. But it's not me, it's the power of the magazine."Ms Cheung, who studied law and English literature at Peking University and has an MBA from the University of South Australia, is more concerned about what her six-year-old daughter thinks of her, she says.Remarkably energetic during the interview with Life! late on Thursday night despite a full day attending and speaking on a panel on Asian creativity at the International New York Times' luxury conference at Capella Singapore, she glows when talking about her daughter, Hayley, whom she describes as "obsessed with shoes and more interested in fashion than I was when I was little".Beijing-born Ms Cheung, whose father was a diplomat, is married to an British journalist whom she met early in her career when she worked at the Eastern Express newspaper in Hong Kong for three years.Vogue China readers should be grateful for the inspiration her daughter gives her.The Beijing-based editor, who was tasked to create a Chinese edition of Vogue that could rival its famous American or British counterparts, says that her daughter's birth changed her thinking about who her reader was."I did some soul searching about what kind of woman I hoped Hayley would be. I wanted her to be a positive, loving person, with a bit of courage and who can contribute to society."The Vogue China woman, too, evolved in her mind, to become someone who was interesting as well as beautiful."She was originally a pretty girl but then, she became a pretty girl with a soul, with personality and life."The Chinese consumer has evolved too, wi迷你倉hin the short time Vogue China has been around.They are more discerning and sophisticated - which makes sense - Ms Cheung notes, since sophistication can only come with the acquisition of the right knowledge.The editorial challenge this presents means that she has to think of how to cater to a wider magazine audience, ranging from beginners dipping their feet in the fashion pool to the more savvy stylemakers.The magazine recently celebrated its 100th issue by commissioning celebrated Peruvian fashion photographer Mario Testino to shoot 153 pages worth of beauty and fashion trends for the over 400-page glossy.The Vogue editor herself makes quite a statement in her appearance.Ms Cheung has worn an asymmetrical bob since her days at Elle China. It was the work of a hairstylist who wanted to try something new on her.She says: "I didn't know how it would look but I needed a change. As a working mother, I like that I don't need to blow dry or style it. The cut has an impact and suits my personality."Prior to starting Vogue, she had been thinking of leaving the magazine industry after 12 years in it, first helming the Chinese edition of Elle and later Marie Claire.She was bored with how the local editions of international titles looked the same and featured a lot of syndicated material.When publisher Conde Nast looked her up to create original content on the same level as American Vogue, she quickly saw it as an unique challenge and opportunity.She says: "Why should we, the Chinese people, think of ourselves as second-class citizens? We deserve our own magazine."That Chinese pride is apparent in another role she has assumed, that of "industry cheerleader" to local fashion talent.Ms Cheung believes championing home-grown designers, photographers and models is an important aspect of her job.At the interview, she proudly shows off a gold and black sleeveless cocktail dress by Huishan Zhang and a bag by Tong Wen Wei, both designers from the mainland."We've always been a consumption market to the brands. But if we have our own creative talents, that's when we can say we are a fashion country and not just a market."儲存